The real reason why Adobe quit Figma?
- 2023.12.19
- Figma

In September 2022 Adobe announced plans to acquire Figma for $20 billion.
I made a video about why I believed this was inevitable back then, you can refresh it here: https://youtu.be/xpCqZwMekCI
But now it turns out the deal is actually NOT going through. It’s cited that the reason is EU regulators not allowing to create a monopoly. But the thing is, in most cases when big corporations REALLY want something they usually just get it.
Here’s my thoughts on what the real reason may be – we’ll see in January whether I was right or not.
Don’t get me wrong – I dislike Figma’s policies (pricing and privacy) but I do appreciate what they did by opening up the industry to more people. I don’t “hate” figma – I just don’t use it but always try to be objective.
It’s a great, robust tool, I only wish they approached some aspects of the business in a better way.
My hope is that even if what I say in this video comes to pass, Figma will be able to reinvent themselves without adobe but in a more positive way. Without dark patterns and oddly invasive privacy policies.
That will be better for the entire industry.
#figma #adobe #acquisition
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